Our Journey
The two Ashleys are the faces and founders of Pressed by You. They share a unique vision – that it should be possible to wear luxury, DIY nails without breaking the bank. These two close friends created Pressed by You to supply an irksome gap in the market and deliver exquisite and surprising styles to suit 21st century women (and men – these nails are for everyone!)
Read on to find out more about these powerhouse women and their vision for their brand.
Chief Executive Officer
Creative Director
Ashley Lodree’ was born in Chicago, Illinois and grew up in northern California’s bay area. She is a retired professional track and field athlete and Alumni of the University of Washington with a degree in Sociology.
Ashley’s interest in fashion began early on – from reading fashion magazines to watching fashion shows and music videos. Since the age of 6, Ashley was inspired by track legend Florence Griffith Joyner, A.K.A. Flo’ Jo’, who was also a manicurist. Flo’ Jo’s originality, femininity, athletic wear, makeup, and nails always made a statement, and she continues to serve as an inspiration to Ashley and countless others.
For Ashley, fashion was always an outlet for self-expression and creativity. Naturally, it only made sense she be a part of the Los Angeles fashion scene where she began wardrobe styling. Ashley has styled music video shoots, print/magazine photo shoots, red carpet events, and fashion shows.
Today, Ashley Lodree’ is a licensed nail technician in California and Texas. She attended beauty school at Santa Monica college in Los Angeles and has been doing nails for 3 years. She resides in Houston, TX and is a full-time nail artist and creative director for Pressed by You.
Chief Executive Officer
Creative Director
Ashley Lodree’ was born in Chicago, Illinois and grew up in northern California’s bay area. She is a retired professional track and field athlete and Alumni of the University of Washington with a degree in Sociology.
Ashley’s interest in fashion began early on – from reading fashion magazines to watching fashion shows and music videos. Since the age of 6, Ashley was inspired by track legend Florence Griffith Joyner, A.K.A. Flo’ Jo’, who was also a manicurist. Flo’ Jo’s originality, femininity, athletic wear, makeup, and nails always made a statement, and she continues to serve as an inspiration to Ashley and countless others.
For Ashley, fashion was always an outlet for self-expression and creativity. Naturally, it only made sense she be a part of the Los Angeles fashion scene where she began wardrobe styling. Ashley has styled music video shoots, print/magazine photo shoots, red carpet events, and fashion shows.
Today, Ashley Lodree’ is a licensed nail technician in California and Texas. She attended beauty school at Santa Monica college in Los Angeles and has been doing nails for 3 years. She resides in Houston, TX and is a full-time nail artist and creative director for Pressed by You.
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